2015 water purifier companies only take innovation to the healthy development of the road there are many books and records of the history of Chinese humiliation glory and reincarnation, a group of more people sigh saying: History is always surprisingly similar! The fate and the fate of the industry, can not escape this cycle. By 2015, water purifiers development of this industry in China for nearly 30 years, compared to other home appliances such as refrigerators, televisions, washing machines, water purifier industry seem like an adult but the mind has not yet mature young people say 30 standing, water purification industry has passed the age of 30, why not mature mind, which for many reasons, Jinfeng Yu Lu brand water purifier is that consumer demand uncertainty affecting the business development effort put into confidence because All along, water purifiers are considered to be a niche product, the domestic consumer will not very strong. However, since 2007, due to the great damage to the environment caused by industrial development, the country reported a lot of cancer villages, in 2012 the Chinese government began to directly face the major problem, acknowledge the existence of cancer villages, the health regulatory authorities and environmental protection department has to make an official reply and conduct unannounced visits to investigate the relevant companies or sewage, positive response. But the die was cast, it was too late to remedy the situation, the country and more pollution situation can not be settled only through the use of household water purification equipment to make the whole family healthy drinking water, reducing the risk of cancer. Related environmental issues and problems reported cancer villages, once the water purifier industry speculation swirling, 2014 in the domestic water purifier brand sales had reached nearly 20,000, mixed, uneven, and some fake brand vaunted advertising, banner of "imported" in the name of "high-end brand", "noble choice", "top-level configuration", "water purifier King" and exaggerate their strength, and ultimately to deceive consumers, and more Brand coined its own proprietary technology and filtration process, ignoring the consumer's intelligence, blatant using industry chaos in the market, a trickster, and ultimately creating a vicious cycle, a lot of good big water purifier brand are helpless to be involved This battle storm tore force, a phenomenon we have seen, the so-called boom-bust, extremes meet, people in the thought of such chaos will soon eliminate a large number of no technical strength, no marketing capacity of enterprises. And in the same condition, who can quickly and faster innovation in marketing strategies and resources integration process, anyone can go faster and more stable. In the brand of the road to explore the process, Jinfeng Yu Lu This water purifier brand has been very focused on the traditional business of Internet brings quickness, convenience, breadth and interactive effects. They seize every opportunity to exploit the advantages of their own business, and the Internet to a depth of integration grafting, robust marketing system itself to face the chaos of the market. This article will give some fresh measures and programs, talk about ideas, not dissect the implementation details, initiate, for readers to exchange and reflection. One innovation: a clean break with the profiteering behavior, senses commercial competition is well known that one of the key attributes of business profits, however, the profits of the enterprise, it is definitely a trap, although profits may bring a single product sales look good profit financial data, but the brand lost a large group of users may be potential buyers demand, brand if you do not have the ability to accommodate the majority of users on the price, you can not be a strong brand. Because no matter the field of essential goods or luxury goods sector, the number of users that directly reflects the brand's success. Jinfeng Yu Lu brand inception was determined to do "the most affordable high-end water purifier brand," we reject the water purification industry to promote the "windfall" Temptation, which means, Jinfeng Yu Lu brand targeting high-end consumer groups, in Under the same quality, the Jinfeng Yu Lu of the most affordable prices. Innovation II: product features internally and externally, to create one of the key endoplasmic features promote the rapid development of the core brand that product differentiation, the current widespread water purifier market homogeneity, uniform appearance of the structure of the pipe barrel, to Not that the filter is exposed visible three-legged pants did not seem like the ugly, and some sense of technology in order to increase the installation of a computer directly to the shell plate for water filter replacement tips and a central control circuitry components, many consumers saw sigh water purifier brand has a lot of deja vu. Filtering technology commonly used PP cotton, activated carbon, ultrafiltration, reverse osmosis membranes of these processes, some advocates have magnetization or elements did not release the cartridge technology standards, Chinese Center for Disease Control and Prevention explicitly not recognize the so-called energy filter. These practices can not be that bad, but it seems at Jinfeng Yu Lu, you can do better. Whether standing commercial profit point of view or perspective of the consumer to buy the product, the product as part of a home water purifier products, must have ornamental, which requires unique appearance, beautiful, artistic design; as consumer health, you must have a first-class professional and reliable technical support, can really provide users with a clean and healthy drinking water, let the water purifier can really complete the "efficient water, healthy one," the mission; indispensable as a daily water quality improvement equipment, stable quality, sustainable service, the same quality of water purification products must be given. Jinfeng Yu Lu water purification products do not take the unusual way in the design took a lot of thought, using an independent mold to meet the two consumer groups, a sense of class to go the route of modern technology, the appearance of additional fiberglass material, feel smooth, transparent and dynamic, eyes and ears of the white color gives a sense of a new, top-level design ellipsoid like a protective barrier, meaning the warmth ...... take a class classic route, Founder pristine shape, thick and compact, chic red glass panel Love the picture is like a haven to call family happiness ...... Wind Yulu water purifier filter products in the core technology of "standing on the shoulders of giants to an unprecedented practice" to describe is not an exaggeration, in the use of general PP activated carbon filtration and ultrafiltration process principles, based on the filter Jinfeng Yu Lu improved membrane technology, which uses converged PP cotton instead wound synthetic process, three gradient meltblown synthetic filtration better life longer; activated carbon raw material for fine screening unit iodine value ≥1020mg / g, the specific surface area ≥1100㎡ / g, more than 50 mesh size; the most important point is that the product follows the World Health Organization definition of health standards based on the water on the use of high-tech special ceramic water filter to achieve "alkaline, antioxidant activity, small molecules, rich in minerals" feature characteristics, the technology is Jinfeng Yu Lu called EM-X ceramic technology, was introduced by the Republic of Korea, in 2005 the technology was first patented in Japan, South Korea hosted the filter acquisitions volume manufacturing of this technology, widely sold to American and European countries, China Wind Yulu which only this one in using this unique and excellent technology. Eventually, Jinfeng Yu Lu by this high-tech design standards for high health standards unique products, product differentiation strategy in the operation of the market, the majority of customers, seize the consumer psychology to buy water purification products sore point. Innovative three: centralization and decentralization merged together control lines, combined with the local flat overall network marketing mechanism, according to market research brand Jinfeng Yu Lu staff survey showed that many of the water purifier brand business cooperation model of a single, 90% take store exclusive agency and regional exclusive agents, and the results will lead to adverse happens, there are two: one is the manufacturers abandon regional protection policies, unlimited investment, leading to chaotic situation, dealers and end users ultimately pay for the factory Honesty; Second manufacturers give dealers sufficient area to protect the space, very easily lead to agents face a huge regional market, because the team is not enough and can not grow in a market full service and Plough, the loss of the brand on the lower market penetration. Jinfeng Yu Lu marketing mechanism draws the essence of the traditional business model based on the use of Internet tools to achieve the centralization and decentralization of management and control processes in parallel network, with the most simple graphical description can be simplified as follows: Innovative four: clever O2O mode use, micro-channel platform to achieve unified management and customer interaction O2O retail use is very popular now a model, SF Hey overnight passenger line development experience under hundreds of stores, beaver family can use O2O This art of living with the nail into the house, imagine O2O mode is how great the temptation and explosive. Jinfeng Yu Lu on this link naturally has its own characteristics Methods: micro-channel customer management platform and positioning system, dividing the scope of services, combined with LED billboard stationed in the form of community stores, advertising and publicity services meters depth of, That experience unnecessary water purifier to large shopping malls or stores, just in the area covered by the service point of advertising you can enjoy the experience of water purifiers, purchase, installation, full-service maintenance, this model has passed the gold Wind Yulu agent in Chengdu, Sichuan Province success of the pilot, the latter will take this as a model, is copied to a second-tier cities nationwide scope. Water purifier market spent the introduction, it is growing, at this stage, the major brands have a great opportunity to develop, to see who is Kuaiyu, who is slow fish! 

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